Porsche Cayenne Reveal "Spot"

I call this a spot partly because it was subject to the production and approval gauntlet reserved for broadcast. And partly because it was the first spot-like object produced for the launch of the Cayenne. My partner and I cobbled it together from stills, pre-pro footage, and stock music. The VO recording was piggybacked with a session for a "real" spot. This ran on the Yahoo! home page and auto enthusiast sites the day the Cayenne debuted in Paris. Interesting aside, when this was presented to the client, he loved the payoff line so much, he made it the overall positioning line for the Cayenne.