SoCo Night Institute

Maybe you've seen it already. Maybe you haven't. But we launched a new site for SoCo called the Night Institute. Think of it as a "YouTube"-esque site where the focus is on people sharing their nightlife know-how, skills, etc. The goal? Help every night become a legendary night. The campaign so far has included banners, the site (duh), print and e-mail. Some of our content partners included MAXIM, Pandora, Drink of the Week, and Rhapsody. It's still in its infancy but the plan is to continuously tweak it and grow the community. The next few posts show some of the work. Here's a link to the site: www.soconightinstitute.com