Porsche New Boxster Banner

A Porsche redesign is more like an evolution. The changes can be are somewhat subtle. So when Porsche redesigned the Boxter in '05, our task was to show just how extensive the changes actually were. This rich media banner served as a trail head to a landing page featuring a video that offered a nape-of-the-earth view of the new car and clickable overlays that paused the experience to present more in-depth info. The page also featured desktop widget inspired by the Boxter's dash chronometer. The widget was a clock, stopwatch and weather station in one. However, instead of displaying a sun or clouds to indicate conditions, it used a top-up or top-down Boxster to let you know what kind of day to expect.