Cub Scouts Sign-Up

The Cub Scouts asked us to create an online recruitment campaign. The problem is, you can't e-mail kids directly. So we took a two tiered approach. We e-mailed Scout parents and included a link to a viral game for the kids. The idea was to get current Scouts to play with the game and pass it along to their friends, exposing them to the world of Cub Scouts. The game let kids build and run a Pinewood Derby car. They could send it to a friend and challenge them to build a better car. The results were much better than expected.