SouthernComfort.com Redesign

With the advent of SoCo Lime, Southern Comfort saw its popularity rise. So they needed to update the SoCo site and create a fresh brand experience for the new SoCo loyal. The task was to get the brand off the porch and the target out of the apartment. The concept for the redesign was borrowed from the bulletin boards and kiosks found in bars and in cities around the globe.

See the redesigned site here: http://www.southerncomfort.com/