The Value of Reliable Information

You wouldn't consent to surgery without having as much good up-to-date information as possible. Hell, they put "born on" dates on beer so we know if we're getting the freshest frost-brewed buzz. So why rely on stock pricing info that's 20 minutes old when making investment decisions? This online campaign for NASDAQ's Last Sale product tries to drive home the importance of good real time info. We ran video banners featuring a confused financial report as well as banners that looked like confused stock tickers (not shown yet). They lead users to a landing page where they could link to sites featuring NASDAQ Last Sale quotes and even try them on their mobile right there.