New McKinney.com

Last week we officially launched our new agency website, mckinney.com. The soft launch came a few weeks earlier. It's received some good reviews. It is a representation of our commitment to deepening the "conversation" with current and prospective clients, potential recruits, and industry folk. The back end is pretty cool (3D, papervision, flash, and AI). Content is dynamic and the site allows for deep-linking. The use of freesites enables us to create customized experiences for certain visitors without digging into the core site architecture. The conversation engine lets visitors find content via a sort of natural language search. Questions we can't answer are logged and the info is posted at a later date. So the conversation can evolve. Oh and when viewing work, the site offers visitors HD video and imagery. The PR push was simple. Send an e-mail with a keyword and a link to the site. When the user entered the keyword, they were taken to a customized freesite with a special video welcome from our chief officers.