Holiday Wrap Up

This past holiday season, Qwest asked us to quick come up with a little online thing they could promote in their offline catalog. And we had about 15 minutes to tell them what we would create. Without thinking we blurted out "custom gift tags". Anyone giving a gift generally likes to wrap it. And everyone hates shelling out for gift tags. I'm cheap so I usually cut a piece of scrap wrapping paper, fold it into a mini card, write the "to-from" in it and then tape it to the gift. So we thought other cheapos would appreciate being able to customize and print their own fancy schmancy gift tags for free. The application lets you choose a style, customize it with an uploaded photo, and then download a pdf of your tags set up to print on sticky labels or on plain paper. Once downloaded you can print as many as you like. The response was phenomenal. Where's the branding you ask? It was embedded in a Qwest.com page.