Qwest Protect Ur Rep

It took a few years of trying and an astute media person for us to crack the innovation code with Qwest and win an OMMA award to boot. This campaign began when the media planner on the account came to my office with an opportunity to put ads in Xbox live games. But she thought there might be something more to it and came to me. I agreed and the rest is actually in game advertising history. Here's the case study video.