Anti-Social Super Bowl

During Super Bowl 2012, I was particularly anti-social. That is to say, I spent a lot of time not talking to the people watching the game (and the ads) with me. I was too busy collecting and pumping out data on the ads and their impact on a brands social currency for Social Bowl 2012. There were already a number of great social media based popularity contests around the Super Bowl. What we wanted to do with Social Bowl 2012, was to give brands insight into how to advertise and use social media around big events to boost their social momentum well beyond the event itself.

socialbowl.tv