Bimmerworld Print

This is my favorite of three print campaigns Bob Ranew and I did for Bimmerworld (a BMW performance and race prep shop in southern Virginia). They run a professional race team in the Speed World Touring Car Championship. Their claim is that before they suggest a part or modification to customers, they race-test it on the track. So, in a way the the Bimmerworld cars are like studs for customer cars. Hence the stud farm concept we played with here. Of course, the client chose a "safer" campaign. Not like this is way out. Baby steps. Baby steps. I'll post the chosen campaign once we shoot it and produce the final mechs.