Anti-Social Super Bowl

During Super Bowl 2012, I was particularly anti-social. That is to say, I spent a lot of time not talking to the people watching the game (and the ads) with me. I was too busy collecting and pumping out data on the ads and their impact on a brands social currency for Social Bowl 2012. There were already a number of great social media based popularity contests around the Super Bowl. What we wanted to do with Social Bowl 2012, was to give brands insight into how to advertise and use social media around big events to boost their social momentum well beyond the event itself.

socialbowl.tv

 

 

I Can't Explain It. Watch the Video.

This is a video I wrote and co-produced for an amazing technology company here it Durham whose impact will be felt far beyond our time and place.

Google Doodle Band

When Google honored Les Paul with a playable doodle, a few of us decided to form a band that used the doodle instrument exclusively. Okay, we added plastic spoons. I apologize that it's cut off a little. It only appeared on Facebook and embedding here is janky. If you want click the link to see it in it's native environment.

You can view it here.

Rock Out with Your Bach Out

Every year our agency puts on a Battle of the Corporate Bands to give cubicle jockeys a chance to let out their inner rock star, and raise money for charity. This year our charity is an organization that changes the lives of inner city youth through classical music education. And in honor of the charity we went with a theme that honored the original rock stars, the classical rock stars, the ones who made wearing long hair, make up, and tight pants cool long before Poison or Kiss. The event takes place September 22, 2012.

www.trianglebattle.com

What's Your Holiday Must-Have?

Here's a cool little Facebook app we created for Qwest for the Holidays. It knitted together blogger outreach, paid online media, and Facebook interaction to drive it's success. This case study video does a pretty good job of summing it all up.

Introducing the Heavy Duty Internet

After years of filling our role as the digital agency of record for Qwest, we got the chance to pitch ideas that could snag us the overall AOR relationship. We did it with our idea for rebranding Qwest's top of the line fiber-optic Internet service, the Heavy Duty Internet. And we did from brief to on air in about 8 weeks. That included TV, outdoor, and online.

Qwest Protect Ur Rep

It took a few years of trying and an astute media person for us to crack the innovation code with Qwest and win an OMMA award to boot. This campaign began when the media planner on the account came to my office with an opportunity to put ads in Xbox live games. But she thought there might be something more to it and came to me. I agreed and the rest is actually in game advertising history. Here's the case study video.