Rock Out with Your Bach Out

Every year our agency puts on a Battle of the Corporate Bands to give cubicle jockeys a chance to let out their inner rock star, and raise money for charity. This year our charity is an organization that changes the lives of inner city youth through classical music education. And in honor of the charity we went with a theme that honored the original rock stars, the classical rock stars, the ones who made wearing long hair, make up, and tight pants cool long before Poison or Kiss. The event takes place September 22, 2012.

www.trianglebattle.com

What's Your Holiday Must-Have?

Here's a cool little Facebook app we created for Qwest for the Holidays. It knitted together blogger outreach, paid online media, and Facebook interaction to drive it's success. This case study video does a pretty good job of summing it all up.

Introducing the Heavy Duty Internet

After years of filling our role as the digital agency of record for Qwest, we got the chance to pitch ideas that could snag us the overall AOR relationship. We did it with our idea for rebranding Qwest's top of the line fiber-optic Internet service, the Heavy Duty Internet. And we did from brief to on air in about 8 weeks. That included TV, outdoor, and online.

Qwest Protect Ur Rep

It took a few years of trying and an astute media person for us to crack the innovation code with Qwest and win an OMMA award to boot. This campaign began when the media planner on the account came to my office with an opportunity to put ads in Xbox live games. But she thought there might be something more to it and came to me. I agreed and the rest is actually in game advertising history. Here's the case study video.

 

 

 

Boot or Bust Touch Site

The home of our Boot or Bust experience for Lenovo RapidBoot. Its vertical layout was designed for touch so that the user could go flying through the clouds with the swipe of a finger. Just like the hero in our video.  Users were driven to the site via email, banner ads (like the one below), and a vanity URL at the end of the video.

Boot or Bust Behind the Scenes

Here's the proof what we did was fer reals. This ran in cinema and online as an accompaniment to the original Boot or Bust video.

Boot or Bust

This is a video we did for Lenovo to highlight their new RapidBoot technology. What began as a web only video project for North America was quickly transformed into a campaign that spread all around the globe. And it was just awarded a bronze Effie.