What's Your Holiday Must-Have?

Here's a cool little Facebook app we created for Qwest for the Holidays. It knitted together blogger outreach, paid online media, and Facebook interaction to drive it's success. This case study video does a pretty good job of summing it all up.

Introducing the Heavy Duty Internet

After years of filling our role as the digital agency of record for Qwest, we got the chance to pitch ideas that could snag us the overall AOR relationship. We did it with our idea for rebranding Qwest's top of the line fiber-optic Internet service, the Heavy Duty Internet. And we did from brief to on air in about 8 weeks. That included TV, outdoor, and online.

Qwest Protect Ur Rep

It took a few years of trying and an astute media person for us to crack the innovation code with Qwest and win an OMMA award to boot. This campaign began when the media planner on the account came to my office with an opportunity to put ads in Xbox live games. But she thought there might be something more to it and came to me. I agreed and the rest is actually in game advertising history. Here's the case study video.

 

 

 

Boot or Bust Touch Site

The home of our Boot or Bust experience for Lenovo RapidBoot. Its vertical layout was designed for touch so that the user could go flying through the clouds with the swipe of a finger. Just like the hero in our video.  Users were driven to the site via email, banner ads (like the one below), and a vanity URL at the end of the video.

Boot or Bust Behind the Scenes

Here's the proof what we did was fer reals. This ran in cinema and online as an accompaniment to the original Boot or Bust video.

Boot or Bust

This is a video we did for Lenovo to highlight their new RapidBoot technology. What began as a web only video project for North America was quickly transformed into a campaign that spread all around the globe. And it was just awarded a bronze Effie. 

The New New McKinney.com

Over the past month, our new agency site has made some big waves. The development process not only made me rethink how to get interesting work done, but apparently, the site made others rethink the relationship between their mobile and dot-com sites.

Typically, mobile sites are watered-down versions of their dot-com brethren. I pushed my team to create one site that delivered the same experience on mobile touch devices and on computers. The key was to stay focused on the experience we wanted the user to have not the technologies we might use to create it.

We essentially designed for the human finger first and the mouse-click second.The result can be seen at www.mckinney.com.  Try it on your iPhone, Android, iPad and laptop.

So far the site has received loads of positive feedback from the design and development communities. It's also received several awards including CA Webpick of the Day, as well as, Mobile Site of the Day from FWA. It also made the FWA public shortlist. I think there are more to come for the site.

Congrats to the entire 6-person team!