The New New McKinney.com

Over the past month, our new agency site has made some big waves. The development process not only made me rethink how to get interesting work done, but apparently, the site made others rethink the relationship between their mobile and dot-com sites.

Typically, mobile sites are watered-down versions of their dot-com brethren. I pushed my team to create one site that delivered the same experience on mobile touch devices and on computers. The key was to stay focused on the experience we wanted the user to have not the technologies we might use to create it.

We essentially designed for the human finger first and the mouse-click second.The result can be seen at www.mckinney.com.  Try it on your iPhone, Android, iPad and laptop.

So far the site has received loads of positive feedback from the design and development communities. It's also received several awards including CA Webpick of the Day, as well as, Mobile Site of the Day from FWA. It also made the FWA public shortlist. I think there are more to come for the site.

Congrats to the entire 6-person team!