The New New McKinney.com

Over the past month, our new agency site has made some big waves. The development process not only made me rethink how to get interesting work done, but apparently, the site made others rethink the relationship between their mobile and dot-com sites.

Typically, mobile sites are watered-down versions of their dot-com brethren. I pushed my team to create one site that delivered the same experience on mobile touch devices and on computers. The key was to stay focused on the experience we wanted the user to have not the technologies we might use to create it.

We essentially designed for the human finger first and the mouse-click second.The result can be seen at www.mckinney.com.  Try it on your iPhone, Android, iPad and laptop.

So far the site has received loads of positive feedback from the design and development communities. It's also received several awards including CA Webpick of the Day, as well as, Mobile Site of the Day from FWA. It also made the FWA public shortlist. I think there are more to come for the site.

Congrats to the entire 6-person team!

Souvenirs from Advertising Week

While I didn't get to attend the ceremonies (got the nose firmly planted against the grindstone) a handful of projects I was fortunate enough to have had a hand in got some recognition this week.

We picked up two category wins at the 2010 OMMA Awards for a project we did for Qwest Communications called Protect Ur Rep. It was a campaign that focused on Xbox Live gamers. Participants could play for the right to have their Xbox Live avatars cover up our in-game ads.

We also notched a gold at the 2010 MIXX Awards for a social media campaign we did for Travelocity, and both a silver and bronze for an integrated campaign we did for Qwest Business.

The Qwest Business campaign included a LinkedIn forum, an interactive iPad ad and iPhone app all centered around a problem solving competition for IT professionals.

Congrats to all my teammates!